%20(1).png)
SafeNest is a client that came to us through our sister company, Digital First Aid. Originally working with Bo on Learn Life Support, we turned our attention to another side of his business to start bringing in a different type of lead — expecting parents.
SafeNest is dedicated to helping new parents learn the basics of CPR/AED and other first aid practices that are related to their young child’s health. With a series of classroom lessons, Bo was looking for a site that would appeal visually to this B2C demographic and inform them about the classes he teaches.
In creating the website, we had quite a unique challenge on our hands, appealing to soon-to-be parents. We worked out a colourful design that took its inspiration from Bo’s logo, using shapes mixed in with black and white photography, which made a distinct impression. From there, we used the same colour sets and a few others to create distinctive call-to-action buttons and course training sections. Each of these colourful sections is separated out to make it easy to navigate, whilst a lot of priority was given to the copy, with headlines and supporting text explaining Bo’s offer.
Additionally, we wanted to make sure we had some prominent imagery showing the courses themselves, which is why we added a picture banner. A large team section gives friendly faces to the instructors, making it easy to get in contact with any of the trainers.
A service page outlines all of SafeNest’s different certified courses, with clear calls to action to get in touch. Again, much of the page is reserved for convincing copy that explains the service and its benefits. Subtle animations appear when scrolling down, making the page stand out even further. A resource section also gives users the option to download free first-aid poster designs.
In terms of getting in contact, we added our Ailem CRM (Customer Relationship Management) system to the contact page and at the footer of most other pages. This sets off a lead nurture sequence that keeps users engaged and notifies Bo that others are looking for a group booking. We also added a lead capture form to get more emails for Bo, using some of his excellent resources as a downloadable when you add your details.
The result is a functional website that we’ve continued to optimise. Recently, we added three more landing pages for the different locations Bo operates in, including California, Arizona and Hawaii. We’ve also created Google My Business accounts for these locations and began running ads, email campaigns and SEO strategies to help boost SafeNest’s profile.
We’re continuing to work with Bo on SafeNest and Learn Life Support, creating new campaigns to find Bo new clients and get more bookings through his website.
